It's still going to work the exact same way", my exasperated other half hissed into my ear as I got containers after cartons of some 'designer' tissue. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for nice product packaging, I have a dominating right to be human.
But they are so pretty ... the product packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. I grabbed 4 of each style packages and made a run for the counter with them with my yelling kids and exasperated partner running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I loved the packaging creates so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'needs to keep for reference' clear folder. I don't keep a lot of things in there since I am quite selective about the styles that I like, however these packaging styles made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much loan on the product packaging?" Possibly you're also thinking that the loan ought to go towards establishing much better quality items ... for faster shipment alternatives ... or perhaps the cash should go towards investing prospective customers to expensive dinners in Italian restaurants. It's your call, actually.
The more effort you put into developing your packaging, more consumers will take an appearance and stop at your packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they take and stop notice of your packaging, your chance of getting them to purchase your product boosts?
You see, the role of product packaging is to get the consumer's attention. And without an electrifying product packaging, consumers are going to stroll past the heaps and loads of other competitor items ... and yours ... without even knowing you're website there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great packaging. You've won the first round once they stop and take an appearance.
Think about it!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'female on the go' packaging, and then they have the 'kids' packaging. Well, in read more this case, I was running for checkout with boxes of tissue paper with expensive packaging styles on them. I enjoyed the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there because I am pretty selective about the styles that I like, but these product packaging designs made read more the cut. The more effort you put into creating your packaging, more customers will stop and take a look at your product packaging or what's inside the cardboard packaging machine.